CAUSES.COM (San Francisco CA)
Director of UX Research. 5/12 - 11/13.
• Founded the first Causes UX Research team. Hired, trained, and managed seven full-time team members, including Data Scientists, User Experience Researchers, and Community Support Managers.
• Refined the company’s product development process with VP of Product and VP of Engineering to support broad, easy, and consistent access to research, including: providing an embedded UX researcher for all development teams, leading SQL training for business stakeholders, regular check-ins with Marketing and Business Development, and creating an internal wiki for all research findings.
• In conjunction with our Data Scientist, identified 23 core characteristics of Causes users; from these, developed the company’s first user personas through k-means clustering analysis, surveys of 1,400 people and hour-long conversations with 61 users. Our six personas are statistically significant and encapsulate 95.6% of our full 186MM user base. Findings from this work were presented at Data 2.0 in May 2013 in San Francisco.
• Created the company’s first mental model focused on the experience of “giving back”, compiled from in-depth conversations with over 120 current and potential users. This work influenced product strategy leading to a complete re-launch and rebrand of the site.
• Developed and maintained the measurement of user satisfaction and brand awareness metrics through onsite tracking of NPS and SUPR-Q scores.
• Evangelist for a “user-centric” culture at Causes. All usability studies and user interviews were open to the company; “This Week in Research” reports sent out weekly to all staff; host regular lunchtime “Tech Talks” to present and discuss current findings.
• Highly skilled in a wide range of research methodologies, including contextual inquiry, focus group facilitation, polling, and survey creation.
Nonprofit Services Manager and Product Manager. 6/11-4/12
• Supported effective usage of Causes for the company’s 24,000 nonprofit partners through the design and implementation of new marketing materials, including monthly webinars, monthly newsletters, and conference presentations.&nbsp;
• Ran usability studies with nonprofit partners to better understand their usage of Causes and areas for improvement.
• Designed and directed the creation of custom functionality for AT&T and Toyota, at the time our largest clients.
TAPROOT FOUNDATION (San Francisco, CA)
Lead Consultant, Advisory Services. 6/10-6/11.
• Lead a small team to design and run pilot customized, scalable pro bono volunteer programs for a range of clients, including Fortune 500 companies, the State of California, and the AARP.
Program Manager. (Bay Area and Los Angeles). 1/08-5/10.
• Closed 133 pro bono projects, representing $6.65M worth of consulting services to the nonprofit sector.
• Established operations in Los Angeles. Trained and managed first cohort of volunteers, introduced nonprofits in Los Angeles to the Taproot model; hired and trained first full-time staff members.
DUALISM CONSULTING (San Francisco, CA)
Managing Partner and Co-founder. 04/07-12/09.
• Co-founder of consulting firm specializing in marketing and strategy for small/mid-size restaurants and consumer packaged goods.
BUILD (Menlo Park, CA)
Senior Manager, Development and Communications. 09/04-07/07
• Raised $1.8M as the sole Development staff member during FY 2006.
• Lead and managed the re-branding of the organization, resulting in a new logo, website, and marketing materials.
• Advisor, UX Research and Product Development, for early stage start-up Curious, Inc. co-founded by Linda Avey.
• Co-founder of Rosie's Daughters, a monthly speaker's series for women in the Bay Area. Speakers include illustrator Wendy MacNaughton, author Darya Rose, chef Dominique Crenn.
• Co-founder of the Glow Foundation, a statewide 501(c)(3) non-profit currently serving 15,000 students across California.
• Stanford University, Stanford, CA. Bachelor of Arts in Urban Studies, emphasis on Community Organizing.